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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jun 12, 2017

Wedding-business expert and speaker Alan Berg shares what he’s learned about the $70-billion industry.

Hosts: David Adler, Beth Kormanik

Guest: Alan Berg

In this episode of GatherGeeks, Beth Kormanik, executive editor of BizBash, and David Adler, C.E.O. of BizBash, hear from Alan Berg, a consultant on the $70-billion U.S. wedding industry and a certified speaking professional. Berg discusses everything from how to become a wedding and event supplier, secrets of the flawed commission model, the lack of same-sex weddings as an economic factor in the industry, and the declining marriage rates among millennials. He gives advice on how everyone from DJs to florists can attract business, how to negotiate properly, and when to ask clients for referrals. This episode is a must-listen for anyone interested in the business of weddings.

Download or subscribe to the show at Running time 36:28.