Dec 18, 2018
Hosts: David Adler, Beth Kormanik
Guest: Dan Mannix
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Dan Mannix, president and C.E.O. of New York-based marketing agency CSM LeadDog. Mannix gives a comprehensive look at his event philosophy, discussing the different between "events" and "experiences," why he hires people with diverse backgrounds, when to avoid using technology, and why traditional sponsorships don't work anymore. He shares recent examples from his own events for the likes of NBC and Oprah, plus ways to deal with superfans, how to celebrate a win, and more
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Running time 44:33.