Apr 15, 2016
Hosts: Audrey Gallien and Brandt Krueger Guests: David
Adler, Cindy Lo, Ian Zelaya, Ben Hindman, Greg O'Dell
What can we learn from the South by Southwest 2016 music, film, and
interactive festivals? In this episode of GatherGeeks, David Adler,
C.E.O. of BizBash, sits down with South by Southwest reporters,
planners, and activators to hear literally dozens of ideas and tips
that anyone who produces events should tune into. SXSW is the
intersection of events, marketing, experience, and fun, all wrapped
into an evolving 30-year festival. Adler, along with hosts Brandt
Krueger and Audrey Gallien, discuss swag walls, “stitched selfies,”
the magic number of influencers, and reports on big brands such as
Mophie, Samsung, American Greetings, Gatorade, AMC, USA Network,
Thrillist, Pandora, Kasper, Scotts Miracle Grow, Marriott,
Universal Music Group, and more. Guests include Cindy Lo, the
founder and owner of Red Velvet Events and a SXSW expert and
veteran; Ian Zelaya, BizBash’s SXSW reporter; Ben Hindman, event
strategist and C.E.O. of Splash; and Greg O'Dell, C.E.O. of Events
DC.
Read more at bizbash.com/gathergeeks - Running
time 46:29