Dec 17, 2015
Hosts: Audrey Gallien and Brandt Krueger. Guests: David Adler,
Anna Sekula
It was a great year for the event industry, from Pope Francis’s
first visit and the launch of live-streaming social media platforms
to the F.C.C.’s Wi-Fi ruling and the continued music festival boom.
As 2015 comes to a close, GatherGeeks takes at look into 2016,
sharing predictions from 20 industry professionals including Paul
Salinger, Oracle’s vice president of marketing; Lee Kite, the
American Cancer Society’s national director of major market galas;
and Carol McGury, SmithBucklin’s executive vice president of event
and education services. In this episode, hosts Audrey Gallien and
Brandt Krueger are joined by BizBash C.E.O. David Adler and editor
in chief Anna Sekula to discuss where virtual reality and immersive
marketing are heading, the heightened importance of event safety
and “plan B” readiness, the impact of automation and one-stop-shop
apps, the merging of B-to-B and B-to-C events, the drive for
innovative new approaches, and the concept of “slow meetings.”
Download or subscribe to the show at bizbash.com/gathergeeks Running time [52:15]