Sep 25, 2018
Hosts: David Adler, Beth Kormanik
Guest: Mark Henneberger, David Kenyon
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Mark Henneberger, vice president of shows and events at Walmart, and David Kenyon, senior vice president of production at LEO Events. Henneberger shares behind-the-scenes details on Walmart’s events including the massive shareholders meeting, and discusses how his team works with the LEO Events team. The pair also discusses ways to utilize iPhones and other technology at events, how to manage a team, the best ways to measure R.O.I., and the benefits of surprise elements at events.
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Running time 41:31.