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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jun 5, 2017

Hosts: David Adler, Beth Kormanik

Guest: Nick Borelli

In this episode of GatherGeeks, Beth Kormanik, executive editor of BizBash, and David Adler, C.E.O. of BizBash, hear from Nick Borelli of Borelli Strategies, an award-winning event consultant and educator who advises industry pros on strategies to increase attendance, utilize influencers, and improve marketing. Borelli shares his tips on getting the right people to attend your event by using the modern strategy of employing event ambassadors and influencers. He discusses ways to identify the different groups of people who would buy a ticket to an event, and then how to find ambassadors who would draw those groups in. He also dives into how much to pay brand influencers, the legal transparency needed, how “growth-hacking” works, and the ways event surveys can be effective. This episode is a must-listen for anyone interested in increasing event attendance.

Download or subscribe to the show at Running time 31:06.