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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Dec 11, 2017

Most caterers are familiar with the concept of a test kitchen. But one caterer has taken that a step further with its own research and development department. In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Eric and Mark Michael, twin brothers and co-founders of Washington-based Occasions Caterers. The pair dives into their 30-year catering career, discussing how they create a sense of consistency and confidence in their consumer base, how they use data to make business decisions, and how entertaining has changed in recent years. They also explain why they created an R&D department dedicated to dreaming up and testing new ideas, and how they decide what makes the cut based on taste, visual impact, freshness in the marketplace, “wow” factor, and more. Finally, they share how they determine what’s a trend and what’s a fad, and discuss how they’ve come up with some of their most creative ideas. This episode is a must-listen for anyone who works with caterers or wants to know how the entertaining world has changed.

Download or subscribe to the show at Running time 26:02.