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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Apr 15, 2016

Hosts: Audrey Gallien and Brandt Krueger Guests: David Adler, Cindy Lo, Ian Zelaya, Ben Hindman, Greg O'Dell

What can we learn from the South by Southwest 2016 music, film, and interactive festivals? In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with South by Southwest reporters, planners, and activators to hear literally dozens of ideas and tips that anyone who produces events should tune into. SXSW is the intersection of events, marketing, experience, and fun, all wrapped into an evolving 30-year festival. Adler, along with hosts Brandt Krueger and Audrey Gallien, discuss swag walls, “stitched selfies,” the magic number of influencers, and reports on big brands such as Mophie, Samsung, American Greetings, Gatorade, AMC, USA Network, Thrillist, Pandora, Kasper, Scotts Miracle Grow, Marriott, Universal Music Group, and more. Guests include Cindy Lo, the founder and owner of Red Velvet Events and a SXSW expert and veteran; Ian Zelaya, BizBash’s SXSW reporter; Ben Hindman, event strategist and C.E.O. of Splash; and Greg O'Dell, C.E.O. of Events DC.

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