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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jul 18, 2016

Hosts: Brandt Krueger and David Adler
Guest: Nancy Drapeau

Curious about the latest data behind the modern trade show? In this episode, BizBash C.E.O. David Adler sits down with Nancy Drapeau, the research director of the Center for Exhibition Research (CEIR). Nancy walks David through the latest science on trade shows and the anticipated uptick in millennial’s interest in these temporary market places. The two discuss developing “FOMO” through casual trade shows, what actually motivates the return attendee, how to curate serendipitous interactions, the ideal post-event survey, and more. Don’t miss this data-packed conversation full of must-do’s for all events.

Download or subscribe to the show at Running time 32:40