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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Mar 13, 2017

Hosts: David Adler, Beth Kormanik

Guest: Ruud Janssen

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with Ruud Janssen, the cofounder of the Foundation, to discuss how event design can change attendee behavior. Janssen’s new events platform uses empathy-mapping—a practice he defines as thinking like an event’s stakeholders—to lead design and help accomplish an event’s goals. Janssen also speaks about the power of events to address large pressing issues, discusses why some ideas work and others don’t, and presents a scientific methodology that can help solve event-design problems, impact R.O.I., and influence cultures.

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Running time 39:04.