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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Mar 20, 2017

Hosts: David Adler, Beth Kormanik
Guest: Steve Paster

In this episode of GatherGeeks, David Adler, C.E.O. sits down with Steve Paster, the founder and managing partner of Alpine Creative Group, a New York-based company that has been designing invitations and paper accessories for events for the last 30 years. Paster traces the history of the event invitation world, then explains the main things a modern event organizer needs to know. He delves into specifics on lead times, budgets, ways invitations should vary for different types of events, and how to write effective invitation copy. This episode is a must-listen for every planner who wants to make a positive impression before an event even begins.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 32:35.