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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Apr 10, 2017

Hosts: David Adler, Beth Kormanik

Guest: Cheryl Cecchetto


In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with Cheryl Cecchetto, the owner and president of Sequoia Productions, before BizBash’s Southern California Hall of Fame induction ceremony. Cecchetto dives into her leadership style, discussing why mentors are so important, why she gives her team a year to prove themselves, and why she makes her staff grade themselves on a scale of 1 to 10. She also explains why public-speaking skills are the most important thing, and why all events need a solid foundation to succeed. This episode is a most-listen for anyone who manages a team, or just wants to learn from one of the industry’s most successful event producers.


Download or subscribe to the show at Running time 18:45.