Mar 10, 2016
Hosts: Audrey Gallien and Brandt Krueger. Guests: David Adler and Ben Parr
At a time when thousands of events compete for attention every day and technology enables even more people to participate without attending in person, being seen and heard is perhaps the biggest challenge. But for event and meeting professionals, it’s not about overwhelming audiences, but about making a real, long-lasting impression. In this episode, hosts Brandt Krueger and Audrey Gallien are joined by BizBash C.E.O. David Adler and Ben Parr, author of Captivology: The Science of Capturing People's Attention, as they explore what really makes people pay attention and how brands, organizations, and events can capture and keep that attention. As a preview to Parr’s keynote at the BizBash Elevate New York and Elevate D.C. conferences, the group explores why Donald Trump is the master of attention through a “disruption trigger,” the power of parasocial relationships, the rules of engagement for panels and moderators, the psychological effects of color and smell, and more. Gallien and Krueger also cover what's in the news, including the U.S. State Department’s multimillion-dollar World Expo debt; the downturn in big bidders for mega events; Snapchat’s new event geofilters; as well as what's in and out on the Fresh List.
Running time 44:02