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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Feb 6, 2017

Hosts: David Adler, Beth Kormanik
Guest: Alex Plaxen

In this episode of GatherGeeks, social-media whiz Alex Plaxen of Little Bird Told Media chats with David Adler, C.E.O. of BizBash, and Beth Kormanik, executive editor of BizBash, about how to define social-media goals, how and why to live tweet an event, who should be on your social-media team, and how to monetize social media through sponsorships. Plaxen also delves into the “three C’s” of live tweeting—credit, content, and context—and discusses what should go into social-media strategy before an event, during an event, and after an event, as well as which platforms are the most effective. This episode is full of tips for any organization looking to expand their social-media reach.

Download or subscribe to the show at Running time 56:41