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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Oct 21, 2019

Hosts: David Adler, Beth Kormanik
Guest: Dan Brice

In this episode of GatherGeeks, BizBash C.E.O. David Adler chats with Dan Brice, the Chicago-based senior vice president of brand experience for United Entertainment Group. Brice discusses Illinois's changing cannabis laws, which will allow recreational usage starting in January, and how they will affect the event industry. He shares what the cannabis industry can learn about marketing from the alcohol and tobacco industries, how event pros can educate themselves on local county laws, best practices for brands who want to use cannabis at events and activations, and more.

Download or subscribe to the show at Running time: 24:05