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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jan 8, 2018

Hosts: David Adler, Beth Kormanik
Guest: Julie Hanson

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Julie Hanson of Hanson Productions, a longtime Washington-based event producer. Hanson takes us behind the scenes of the annual Leukemia and Lymphoma Society Ball, Washington’s largest black-tie fund-raiser, which she has produced for 20 years. She discusses how she puts together the 2,000-attendee event, diving into the logistics behind the event’s fund-raising strategy, sharing details on the benefit’s ambassador program, and explaining how she has modernized the event over the past two decades. Hanson also discusses other large-scale events she has produced, explains why and how she launched her own company, and shares the advice she would give her younger self. This episode is a must-listen for anyone who wants to learn how to produce large-scale events—without sacrificing style and guest experience.

Download or subscribe to the show at Running time 23:39.