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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Oct 29, 2018


Hosts: David Adler, Beth Kormanik
Guest: Jes Gordon

 

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Jes Gordon, owner of New York-based design and production firm Jes Gordon/Proper Fun. The veteran producer discusses how she masterminds event design to create a stellar first impression, and how she thinks through the entire guest experience. She dives into specific strategies she uses to set the perfect tone for both clients and guests—including ways to manipulate it if things start to go awry—and why personalization is so crucial.