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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Feb 5, 2019

Hosts: David Adler, Beth Kormanik

Guest: Kelly Helfman


In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Kelly Helfman, the president of West Coast women's fashion shows for UBM Fashion. She discusses her work on the massive Magic Las Vegas fashion marketplace, sharing why experiential components are essential for the fashion industry, how to create an effective networking event, and new trends in attendee aquisition. She also dives into best practices for social media, working with influencers, the advancement of women in the trade show industry, and more.


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Running time 49:28.