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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Dec 9, 2019

Hosts: David Adler, Beth Kormanik
Guest: Russ Lidstone

In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Russ Lidstone, group C.E.O. for the Creative Engagement Group, a London-based collection of experiential, digital, and employee engagement agencies. Lidstone discusses his unusual company model and whether having different brands with different specialties under one umbrella will become more popular. Lidstone also shares smart tips for recruiting and retaining good employees, why you should challenge your team to take risks, ways new technology and formats can increase—and measure—event effectiveness, the rise of “microcontent,” and much more.

Download or subscribe to the show at Running time: 51:57