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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Sep 24, 2019

Hosts: David Adler, Beth Kormanik
Guest: Sebastien Tondeur

In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Sebastien Tondeur, the C.E.O. of MCI, a Geneva, Switzerland-based event agency that produces more than 6,800 projects in 31 countries around the world. He shares how the company has grown dramatically over the years, plus ways to adapt events to local cultures, why he focuses on more than just R.O.I., and trends for face-to-face gatherings around the world. He also shares his perspective on the "fourth industrial revolution" and the age of data, explaining how he uses data analytics to increase event effectiveness.

Download or subscribe to the show at Running time: 35:21