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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Oct 28, 2019

Hosts: David Adler, Beth Kormanik
Guest: Lauren Kotkin

In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Lauren Kotkin, director of educational programs for Exponent Philanthropy, a Washington, D.C.-based association for small foundations. She discusses the background of her own conference, and shares how different generations learn today, ways to focus content and market sessions, and tips for engaging an audience. Kotkin also talks about the importance of knowing your audience, best practices for choosing keynote speakers, how to judge R.O.I., and more.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 46:16