Preview Mode Links will not work in preview mode

Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Feb 7, 2022

Hosts: David Adler, Lilian Shen
Guest: Shelly Tolo

Sponsored by CORT Events, this episode of GatherGeeks is part of our “Royal CORT” podcast series, which includes insightful convos with top event and experience designers. BizBash founder and chairman David Adler and CORT Events' director of marketing Lilian Shen sit down with Shelly Tolo, president of Tolo Events LLC in Seattle. The group traces Tolo's history in the industry, ranging from her high-school days as a synchronized swimmer to her time as a development officer for nonprofits. She shares what works in nonprofit events and gala fundraisers now, particularly in terms of design and decor—and why she's on a mission to end the 10-top table format. This episode is a must-listen for anyone hoping to reinvent the traditional gala fundraiser in a post-COVID world.