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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Aug 6, 2018

Hosts: David Adler, Beth Kormanik

Guest: J.B. Miller


In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from J.B. Miller, president and C.E.O. of Empire Entertainment. Miller shares his philosophy of mapping out event narratives, from invitations to emotional messaging to logistics to first and last impressions. He also discusses ways to sell a client on a big idea, how to make sure you’ve valuing a guest’s time, and why there’s never been a more exciting time to be in experiential marketing and events.


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Running time 32:59.