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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Dec 21, 2020

Host: David Adler
Guests: Rebecca de Freitas, Danny Hardman

On this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Rebecca de Freitas—an event producer who recently completed a master’s degree with a thesis on Esports—and Danny Hardman, director of business development for PRG and a lifelong gamer. The group discusses the world of Esports from an event and marketing perspective, sharing why event producers should care, how these gamified hybrid events are uniquely positioned to reach younger generations, and how brands can use Esports to engage their communities in effective ways. They also dissect the challenges and logistics of planning an Esports tournament, ways gaming can help build brand loyalty, how venues are getting business from gaming tournaments, tips for learning the ins and outs of the industry, what to expect in the future, and much more.