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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Nov 26, 2018

Hosts: David Adler, Beth Kormanik

Guest: Heather Mason


In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Heather Mason, C.E.O. of event strategy and production company Caspian Agency. Mason takes us through what she calls the “Caspian 10 Essentials,” a mix of overall strategies and nitty-gritty details for producing effective events. She shares why she puts budget last, her metrics for measuring success, why audience mix is so important, and more.


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Running time 49:00.