Nov 26, 2018
Hosts: David Adler, Beth Kormanik
Guest: Heather Mason
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Heather Mason, C.E.O. of event strategy and production company Caspian Agency. Mason takes us through what she calls the “Caspian 10 Essentials,” a mix of overall strategies and nitty-gritty details for producing effective events. She shares why she puts budget last, her metrics for measuring success, why audience mix is so important, and more.
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Running time 49:00.