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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jun 29, 2016

Hosts: Audrey Gallien and Brandt Krueger
Guests: David Adler, Beth Kormanik, Christina French Houghton, Joe Panepinto

In this episode, David Adler, C.E.O. of BizBash, and Beth Kormanik, executive editor of BizBash, sit down with Christina French Houghton, senior strategist of Jack Morton Strategists, and Joe Panepinto, senior vice president and head of strategy, Genuine. The group delves into the mind of an event strategist, from client brief to amplification. The discussion is packed full of relevant anecdotes for any event professional, such as how moments are experienced by few but witnessed by many, as well as why an event is the punctuation of an ongoing conversation. Christina and Joe dive into how to think about creating integrated experiences, what questions to ask about any event before getting started, and how to balance digital and face-to-face engagement.

Download or subscribe to the show at Running time 38:37