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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Mar 27, 2017

Hosts: David Adler, Beth Kormanik

Guests: Heather Arak-Kanofsky, Susan Turnock

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with Heather Arak-Kanofsky and Susan Turnock, co-owners of Pennsylvania-based Gifts for the Good Life, to discuss how they bring art to branding and swag for social and corporate events. The two dive into their gifting strategy for the Engage! luxury wedding-business summits, discussing how they set the tone for the event through pre-arrival and on-site gifts that tie into the location, color palette, and event language. Arak-Kanofsky and Turnok also talk about how gifts can create an important, tangible memory from events; why it’s possible to give thoughtful gifts even with a small budget; and why they believe that “every experience can be accessorized.” This episode is a must-listen for any planner who wants to step up their swag game.

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Running time 38:21.