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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

May 1, 2017

Hosts: David Adler, Beth Kormanik

Guest: Damon Guidry, Edward Perotti


In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down Damon Guidry, global event strategist at Adobe, and Edward Perotti, senior director of global meetings, events, and travel at VMware. First, Perotti discusses how internal events can add shareholder value, define a company culture, and create positive feelings that will retain and attract employees. Later, Guidry expands on those ideas, explaining why diversity and inclusion are the cornerstones of all Adobe internal events. He discusses why storytelling is an essential event component, how new employees can shift the corporate culture, and why data is needed to show that internal events really do move the needle. This episode is a must-listen for anyone involved with managing employees and creating a corporate culture.


Download or subscribe to the show at Running time 48:33.