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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Nov 15, 2015

Hosts: Audrey Gallien and Brandt Krueger. Guest: David Adler

Everyone everywhere seems to be talking about, studying, and catering to millennials, a generation estimated to represent $200 billion in annual buying power in North America. And with so much information out there, how can event and meeting professionals learn the best way to target this key demographic? In this episode, hosts Brandt Krueger and Audrey Gallien are joined by BizBash C.E.O. and founder David Adler to discuss what the industry needs to know about Gen Y right now. With interviews from IMEX America attendees and a focus group of millennials, GatherGeeks discusses the “millennial mindset,” the concept of authenticity, the power of personalization, the end of long lines, when PowerPoint doesn’t work, sympathy tweeting, and more. Gallien and Krueger also cover what’s in the news, including the rise of gender-neutral bathrooms at venues, South by Southwest’s launch of a daylong online harassment summit, the F.C.C. banning blocking Wi-Fi hot spots, as well as what’s in and out on the Fresh List.

Download or subscribe to the show at Running time 56:10