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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Feb 11, 2016

Hosts: Audrey Gallien and Brandt Krueger. Guests: Gregory Galant, Anna Sekula, and Karl Vontz

February is award season, the time of year when big shows like the Oscars and Grammys take over the headlines. There’s plenty of anticipation for the events, but also a lot of criticism and controversy, which raises the question: Just how can award shows innovate? Why are some successful where others are not, and what can event professionals learn from those that fail? In this episode, hosts Brandt Krueger and Audrey Gallien are joined by Karl Vontz, an experiential marketer and a former award show executive; Greg Galant, co-founder and C.E.O. of the Shorty Awards and Muck Rack; and Anna Sekula, editor in chief of BizBash. as they explore how to execute an award show the right way. Vontz draws on his experience reinvigorating the 50-year-old Clio Awards, while Galant shares what it took to grow his eight-year-old program. The group discusses the cautionary tale of award show legacy, how smart marketing can change audience engagement and perception, key questions to ask every year before the next award show cycle, and more. Gallien and Krueger also cover what's in the news, including TED2016’s plan to live stream the conference’s opening night in more than 600 theaters; what to know about the Zika virus; the rise of cannabis conferences; how Donald Trump's nomination could impact convention sponsorships; plus what's in and out on the Fresh List.

Download or subscribe to the show at Running time 57:44