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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jul 29, 2019

Hosts: David Adler, Beth Kormanik, Alex Carter
Guest: Duncan Fraser

In the latest Canadian edition of GatherGeeks' "Sparking Change" series of episodes, BizBash C.E.O. David Adler and Zkipster's Alex Carter chat with Duncan Fraser, director of the event experience team at Maple Leaf Sports & Entertainment in Toronto. He shares different ways the organization engages fans who can't attend games, using a variety of live events and experiences to generate team loyalty and a captive audience. Fraser also shares how social media has changed their event approach, tips for working with sponsors, how fans differ from typical event guests, creating events for V.I.P.s, and more.

Download or subscribe to the show at Running time: 42:12