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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jul 10, 2018

Rachel Gross shares her tips for creating unique brand events, engaging an audience, building a strong team, and more.


Hosts: David Adler, Beth Kormanik

Guest: Rachel Gross


In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Rachel Gross, the senior vice president of event marketing at Univision. Gross shares her bedrock principles for event planning, diving into the festivalization of events, ways to think about events in this political climate, how to convince your boss to try something new, and more. She also shares tips for building and managing an events team, why brands need to be willing to take risks, and how she got her start in the industry.


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Running time 56:10.