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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Apr 10, 2018

The C.E.O. of experiential firm Grandesign discusses how he creates buzzworthy brand activations—and generates revenue.


Hosts: David Adler, Beth Kormanik

Guests: Aaron Gaeir


In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Aaron Gaeir, C.E.O. and owner of Grandesign, a San Diego-based experiential firm with nine offices around the country and clients including Google, MTV, and PopSugar. Gaeir traces his background as an entrepreneur, and shares how he defines experiential marketing. He also shares behind-the-scene details of recent large-scale Comic Con activations, and discusses what types of marketing works in different cities and how to get city leaders on board with large-scale experiential.


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Running time 49:01.