Apr 10, 2018
The C.E.O. of experiential firm Grandesign discusses how he creates buzzworthy brand activations—and generates revenue.
Hosts: David Adler, Beth Kormanik
Guests: Aaron Gaeir
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Aaron Gaeir, C.E.O. and owner of Grandesign, a San Diego-based experiential firm with nine offices around the country and clients including Google, MTV, and PopSugar. Gaeir traces his background as an entrepreneur, and shares how he defines experiential marketing. He also shares behind-the-scene details of recent large-scale Comic Con activations, and discusses what types of marketing works in different cities and how to get city leaders on board with large-scale experiential.
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Running time 49:01.