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Welcome to GatherGeeks, the event industry podcast, where people passionate about the power of live experiences and events come together. Join host David Adler as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.

Jul 31, 2017

Host: David Adler

Guests: Allyn Magrino, Susan Magrino

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with Susan and Allyn Magrino, co-founders of the New York-based PR firm Magrino. The sisters discuss how the field of public relations has changed—and how it hasn’t changed—in the 25 years they’ve been in business, explaining how the decline of print and the rise of social media and email have affected the entire industry. They also share behind-the-scenes information on some of their biggest events and activations from the last 25 years, and explain why people are more receptive to a message if it’s presented in a creative way. The Magrinos also discuss the importance of building relationships, creating interactive experiences, and dealing with journalists and influencers, and why events should always incorporate elements of the local culture. This episode offers invaluable lessons in the importance of evolving your business to embrace new trends and technology.

Download or subscribe to the show at Running time 27:16.